Abstract
Studies of adherence to treatment have explained the trajectories of relationships between determinants from theoretical models related to reasoned action and planned behavior, although the emphasis on cognition assumes that adherence is a subjective project rather than a group one. , the present work proposed to investigate the effect of norms and values on beliefs, attitudes and intentions as antecedent variables of adherence to treatment. An exploratory, cross-sectional, psychometric and correlational study was carried out with a sample of 258 students, selected for their participation in professional practices and social service in the area of health and risk prevention. The results show that the interrelation between cultural factors –norms, values, beliefs– with cognitive factors –attitudes, knowledge, perceptions, intentions– determine adherence to treatment, but their influence supposes the inclusion of other explanatory factors of the socioeconomic threshold and Sociodemographic determinant of adherence to treatment in age groups and economic contexts.